Advancing digitalization and networking are changing the relationship between companies, their brands and customers and thus the requirements for B2B marketing in the long term. Buzzwords such as "customer journey", "smart data" and "Industry 4.0" are also part of the new reality. What do B2B marketers need to be prepared for? Which topics do they need to tackle? The B2B Days analyse these changes, highlight the opportunities of digitalization and provide concrete answers on how B2B marketers can prepare themselves for current and future developments.
The high-caliber speakers and topics include:
- Prof. Dr. Dieter G. Herbst, expert for digital brand management: "Change - why the transformation of a B2B brand is difficult but necessary"
- Stefan Hentschel, Industry Leader Technology & Mobile Advertising, Google Germany: "The B2B marketing future is now - digitalization is changing everything"
- Joey Kelly, extreme athlete: "No limits: How to successfully face new challenges"
- Pierre Geisensetter, company spokesperson for McFit: "Managing change: from TV star to company spokesperson - and what B2B companies can learn from this"
In addition, practical cases from the companies MED-EL, Daimler, VEGA Grieshaber, LISEC, Vincotech, CERATIZIT, Wirtgen and many more.
Another innovation is the presentation of the GWA Profi Awards on October 11 at the "B2B Days". The GWA Profi is awarded by the German Association of Communication Agencies and is the only brand award for B2B communication for professional decision-makers.
The "B2B Days" will take place on:
October 11 and 12, 2016 at the Vogel Convention Center in Würzburg
Further information, program and registration options at
www.markenkonferenz.de (11.10.2016) or
www.b2bmarketingkongress.de (12.10.2016)
Accreditation for journalists at pressestelle@vogel.de
"marconomy" is the platform for marketing and communication in business. The specialist medium provides examples from all communication disciplines, supports the management of professional tasks with the necessary know-how and explains the specialist application possibilities of modern IT tools and systems. marconomy provides an overview of the major trend topics in brand, product and sales communication in business-to-business. Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th anniversary in 2016.
