A key element of this was the daily news program "ACHEMA-TV" directly from the trade fair. PROCESS not only reported on daily events at the trade fair, but also discussed key industry topics live from the trade fair in panel discussions - all featuring well-known industry figures.
This perfectly complemented the daily trade fair newspapers and newsletters with an innovative moving image format in the B2B area - all embedded in a comprehensive cross-media communication mix. In this way, readers and users found out everything important about the trade fair: directly, live and cross-media.
All submissions must convince the communications professionals in terms of concept, implementation and impact. In its assessment, the jury pays particular attention to a macroscopic, conceptual interplay of channels and touchpoints to achieve the specific communication objective. Everything revolves around content quality across all channels used, approaches to generating reach, dialog quality, brand congruence of content and visual presentation, as well as ease of use of the channels for the target groups and evaluation. This year's field of participants comprised a total of 348 submitted marketing and communication solutions, from which PROCESS received the golden FOX Award for its external communication in the "Chemistry&Pharma" category.
PROCESS editor-in-chief and publisher Gerd Kielburger and the entire team are delighted with the gold award: "We feel that this award confirms our strategy. With its content and offerings, PROCESS sees itself today as the leading knowledge and communication partner for its target groups in the process industry and the advertising equipment industry. To achieve this goal, we use all relevant communication channels - from print to digital in responsive design with newsletters, videos, educational webinars or in social networks as well as our own congresses and forums, through to service formats such as market analyses, trend and market research and corporate media offerings. In a combination mix, we therefore offer our advertising customers an unrivaled reach with the greatest possible transparency.
Since 2011, the FOX AWARDS have honored efficient marketing and communication solutions in print and digital under the umbrella of dapamedien Verlag - in cooperation with renowned partners in science and business. As a source of inspiration and contact, as an emotion booster, information provider and relevance guarantor, these solutions strengthen the corporate brand, support the stages of the customer journey and thus promote the economic development of the company.
You can order a free press copy of PROCESS from: pressestelle@vogel.de
"Process" covers the market of the chemical, pharmaceutical and other process industries with up-to-date business and application-oriented technical information. The German-language trade magazine "Process", the English and Chinese editions "Process worldwide", "Process India" and "Process China", the industry title "PharmaTEC" as well as worldwide congress events and the online portals process.de and process-worldwide.com inform technical specialists and managers in the process industry worldwide. The project database for global large-scale plant construction projects groab.de complements the information portfolio. The parent company Vogel Business Media is Germany's largest trade media house with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th anniversary in 2016.
