How does the "Smart Event" principle work?
Exhibitors place one or more Smart Readers at their stand, equipped with individual information about the company. The Smart Readers will be part of the additional digital services that exhibitors can book in advance of a trade fair to optimize their presence via all trade fair channels (online, mobile & print). Trade fair visitors receive a Smart Badge that is linked to their account in the exhibitor and product directory. When the visitor touches an exhibitor's reader with their badge, a data transfer is triggered: the visitor collects the company information (e.g. brochures, presentations, catalogs) and leaves their contact details with the exhibitor. The visitor receives the collected data as a daily summary by email and as a day-based favorites list in his individual trade fair account. Exhibitors can use this technology to generate additional, qualified contacts, regardless of whether their stand personnel are available. They can also access the generated contacts and corresponding evaluations at any time via a dedicated system.

The interlinked systems from ngn and Konduko offer great added value for both visitors and exhibitors: visitors have central access to all the information gathered during the trade fair, which makes it much easier to follow up on the trade fair and share information with colleagues. At the same time, visitors retain full control over who receives their contact details. Exhibitors are offered new, efficient ways of generating leads and measuring success at the trade fair.

Doris Beckmann, Managing Director of ngn, recognized the potential of this partnership early on: "Linking our digital directory technology with Konduko's systems enables us to bring live events and digital trade fair channels much closer together. By increasing the benefits for both visitors and exhibitors, the organizer not only improves its service. This content-driven approach to lead generation also creates new potential for additional sales."

Pascal Lagadec, Head of Global Sales and Business Development at Konduko, is particularly pleased about the improved user experience for all participants: "Now more than ever, trade fairs are able to provide high-quality interactions and qualified contacts. Digital technologies such as those from ngn and Konduko are already making an important contribution here as stand-alone solutions. Merging these into a seamless service was a logical step for us that fits perfectly with our content-focused philosophy."

ngn - new generation network GmbH is a digital service provider for national and international trade fair organizers. With many years of experience in the digital and trade fair business, the Berlin-based company realizes innovative technology projects, marketing and content services as well as consulting projects. As part of the Vogel Business Media Berlin group of companies, ngn creates an optimal connection between live events, content platforms, technology trends and digital communication for trade fair companies and their trade fair events. Since 2010, ngn has been part of the renowned specialist media house Vogel Business Media, Würzburg. Further information is also available at: www.ngn-global.com.

The Swiss company Konduko is a provider of action-based proximity technologies and produces its hardware in Germany. Konduko is supported by the "Swiss Canton of Berne's Foundation for Technological Innovation (STI) program" and the "Swiss governments Commission for Technology and Innovation (CTI)". Further information is also available at: www.konduko.com

Contact:

Konduko
Carole Putallaz
Marketing & Comms Manager
Aarbergstrasse 5, 2560 Nidau/Biel (Switzerland)
E-mail: carole@konduko.com
www.konduko.com