The showcase of the best took place in front of 315 guests at the gala evening of the 7th "bike und business" symposium on November 24, 2016 at the Vogel Convention Center in Würzburg. The "Best Brands 2016" in the "Motorcycle Volume Manufacturer" category are Harley-Davidson, BMW and Kawasaki. The award was based on the dealer satisfaction survey conducted as part of the 2016 motorcycle market analysis by the industry magazine. Among other things, the quality of the products, technical support in service, delivery capability and dealer support in marketing and sales were evaluated.
The sampling was based on the recipients of the trade magazine "bike und business". From July 12 to September 12, 2016, DataM Services conducted 503 complete telephone interviews. The study is supported by the internet marketplace Mobile.de and Santander Consumer Bank.
The Best Brands 2016 are:
Tire dealers:
1. H. Hamburger Reifen GmbH, Deggenhausertal
2. Boxenstopp Heitz GmbH, Bielefeld
3. Zweiradbereifung Hohl GmbH, Leverkusen
Tire manufacturers:
1. Bridgestone Deutschland GmbH, Bad Homburg v.d.H.
2. Metzeler (Pirelli Deutschland GmbH), Breuberg
3. Michelin Reifenwerke AG & Co. KGaA, Karlsruhe
Oil:
1. Motul Deutschland GmbH, Cologne
2. Total Deutschland GmbH, Berlin
3. Fuchs Silkolene, Mannheim
Motorcycle accessories and wear parts:
1. Wieres Motorrad-Zubehör GmbH, Bonn
2. Johannes J. Matthies GmbH & Co. KG, Hamburg
3. Parts Europe GmbH, Wasserliesch-Trier
Workshop equipment and technology:
1. Johannes J. Matthies GmbH & Co KG, Hamburg
2. Econ Werkstattausrüstungs GmbH, Dernbach
3. Niemann + Frey GmbH, Krefeld
Clothing:
1. Hostettler GmbH/IXS Motorcycle Fashion, Müllheim
2. Germot Motorcycle Fashion, Dreieich
3. Motoport e.K., Varel
Helmets:
1. Speeds (MSA Motor Sport Accessoires GmbH), Weiden
2. Scorpion Sports Europe (Trophy BV), Ossendrecht (Netherlands)
3. Germot Motorcycle Fashion, Dreieich
Full-range supplier:
1. Johannes J. Matthies GmbH & Co KG, Hamburg
2. Niemann + Frey, Krefeld
3. Hartje Mot-Team (Hermann Hartje KG), Hoya
Quads / ATVs / Trikes:
1. Harley-Davidson Germany, Neu-Isenburg
2. Yamaha Motor Deutschland GmbH, Neuss
3. Can-Am (BRP Germany GmbH), Hilden
Scooters:
1. Kawasaki Motors Europe (German branch), Friedrichsdorf
2. BMW Motorrad Deutschland, Munich
3. Kymco (MSA Motor Sport Accessoires), Weiden
Motorcycles Niche suppliers:
1. Royal Enfield (KSR Group GmbH), Krems a. d. Donau
2. Husqvarna Motorcyles Deutschland GmbH, Ursensollen
3. Rieju (Enmoto Germany), Graz
Motorcycle volume manufacturers:
1. Harley-Davidson Germany, Neu-Isenburg
2. BMW Motorrad Germany, Munich
3. Kawasaki Motors Europe (German branch), Friedrichsdorf
You can order the complete motorcycle market analysis (PDF) from oliver.kuhn@vogel.de for a nominal fee of 180 euros.
"bike und business" is a trade magazine for the motorized two-wheeler industry in the entire German-speaking region. The business magazine with a training section and interactive digital community provides information for the motorcycle trade and service, manufacturers/importers, the accessories industry and associations. "bike und business" is the official organ of the Bundesinnungsverbandes Deutsches Zweiradmechaniker-Handwerk (BIV) and publishes the technical bulletins that companies need for the statutory motorcycle emissions test (AUK). Daily news from the entire motorcycle industry is available at bikeundbusiness.de and in the twice-weekly newsletter. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade magazines, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th anniversary in 2016 and "bike und business" its 25th anniversary in 2017.
