The first edition of "Laborpraxis Worldwide" in English was also distributed at several major international trade fairs in March: For example, "Pittcon" in Chicago, the largest US trade fair in laboratory science, as well as Arablab (Dubai), the international exhibition for laboratory and measurement technology.

"Internationalization is just as important for the laboratory sector and its equipment suppliers as it is for many other globally active sectors in which we as a media company have been operating internationally for years. In recent months, more and more technology companies have encouraged us to take the step into global communication with Laborpraxis. The initial customer feedback has been very positive," comments Group Publisher Gerd Kielburger.

The specialist medium "Laborpraxis" has already established itself as the market leader for laboratory titles in German-speaking countries as well as in the growth market of China with an independent edition "Laborpraxis China". The growth of German laboratory equipment suppliers is also increasingly shifting to international markets. The specialist medium "Laborpraxis" is responding to this development with its internationalization strategy.

"Laborpraxis" is a specialist medium for greater efficiency in laboratories and analytics and provides information on trends and developments in analytics, laboratory technology, biotechnology, genetic engineering and life sciences with specialist articles, market overviews and news. It also provides information on products and news from the industry, digitally at www.laborpraxis.de. The parent company Vogel Business Media is one of the leading German providers of specialist information with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrated its 125th birthday in 2016.