B2B marketing in the industry is a major challenge: the complicated products all require explanation, the most diverse target groups need to be convinced during the purchasing process and the digital development of marketing does not stop at the industry - there is a great need for information. But while there are countless general and especially online marketing blogs, marketing managers in the industry have yet to find a central source of information. The new "B2B industry marketing blog" is now changing that.
Who is "B2BMarketing.works" aimed at?
- Marketing managers and employees, sales managers, product managers and managing directors of companies that develop or manufacture industrial B2B products or offer related services
- Agencies
- Advertisers
- Communication managers in companies
- Self-employed persons, trainers, coaches, etc. in the industrial environment
What does the industrial marketing blog offer?
- Best Practices
- Comprehensive studies and surveys
- Case studies, white papers
- Practical insights and specific expert tips
- Access to expert network
What topics are covered?
- Lead generation in industrial marketing
- B2B brand awareness
- Industry-relevant market and marketing studies
- B2B video marketing
- Corporate Books
- Native advertising in B2B
- Industry market research
The specialist media company Vogel Business Media has over 125 years of experience in industrial communication and a global specialist media network in the five business sectors of industry, automotive, information technology, legal/economics/taxes and B2B communication.
The blog can be reached at:
http://b2bmarketing.works/b2b-industriemarketing-blog/
