The strategic orientation of DataM Services and its technology partners dsb ccb solutions and BDL was the main reason for the collaboration. "The provision of a freely configurable dashboard for visualizing all important KPIs helps us with campaign planning and many other business decisions," says Mirja Wagner, Director Product Marketing IDG. "We were also impressed by DataM's many years of marketing expertise, which will support our sales," continues Wagner.
Sigrid Sieber, Managing Director of DataM Services, is also delighted with the prestigious new partner: "For DataM, the cooperation with such a major player as IDG is an excellent opportunity to exploit cross-departmental synergies and to design and optimize individual workflows. Ultimately, IDG readers in particular will benefit from the collaboration. The joint project will be preceded by a preparatory phase lasting several weeks.
About DataM Services GmbH
DataM Services is a leading provider of cross-media address management, direct marketing and sales consulting. DataM Services offers medium-sized media companies, publishing houses and magazine publishers an all-in-one solution and combines subscriber and data management with classic and digital distribution. Over 25 publishers rely on the experts and distribute around 35 million print copies annually via the activities of DataM Services. Founded in 1998, the joint venture between the Vogel Business Media Group, the VF Media Group and dsb ccb solutions GmbH & Co. KG is based in Würzburg and currently employs 75 people. Further information can be found at www.datam-services.de and www.datam-adressdirekt.de
About IDG
IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world's largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, PCWorld® and Macworld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients' success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers' global ambitions seamlessly with consistency that delivers results and wins awards. Visit IDG.com for more information.
Press contact
schoesslers GmbH
Tom Rienecker
+49 30 555 73 05 11
+49 175 43 76 75 4
tom@schoesslers.com
