Press release

March 7, 2018

VOGEL repositions itself

New strategy and new spokesperson: communication takes center stage

Matthias Bauer (36) has been Spokesman of the Management Board of Vogel Business Media since January 1, 2018. Together with his fellow Managing Directors Florian Fischer and Günter Schürger, he is responsible for the repositioning of the long-established specialist media company. "VOGEL 2022", the Group's new strategy, is intended to reposition the media company with seven locations in Germany and twelve international companies and holdings and develop it significantly in the direction of a comprehensive specialist communications service provider.

"We follow our customers' communication budgets and they expect far more from us than just ads and banners. Chatbots, social media, corporate publishing and PR, as well as SEO, live communication and intranet solutions have long been part of our customer-specific offering for the individual communication mix. We advise and support companies strategically in their digital transformation. To this end, we develop and implement contemporary communication strategies. We have been anchored in the major economic sectors of industry and automotive for over 100 years, in IT since the early 1970s, and in Berlin we have integrated new expertise in recent years with currently five agencies," explains Bauer: "Our main asset is the quality journalism of our around 100 established specialist media brands, which enjoy a high reputation and trust in around 20 sectors and are therefore a guarantee for direct access to the industry. In this way, we help our customers to play the communication mix perfectly and also promote the digital transformation in companies."

Further strategic steps will follow in the course of 2018: Matthias Bauer and his team are working intensively on a new corporate identity and developing VOGEL into a performance brand. A new medium for digital transformation in the SME sector is also planned.

Employees worldwide in 2017: 820 (+2.5%, 2016 = 800)

Global sales 2017 (excluding minority interests): EUR 87.5 million (+2.9%, 2016 = EUR 85 million)

Locations: 7 in Germany and 12 companies, holdings and partners internationally

Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The print and digital media serve around 20 sectors in the fields of industry, automotive, information technology, law/economics/taxes and B2B communication. The offerings range from trade fair services, communication services, contact experts and communities to market intelligence & insights and a unique in-house congress center.

Your contact person

Gunther Schunk

Corporate Communications
Vogel Communications Group GmbH & Co. KG

Phone: 0931 418-2245
E-mail: info@vogel.de

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