On October 17 and 18, 2018, the trade publication "marconomy" is hosting the "B2B Marketing Days" at the Vogel Convention Center in Würzburg. The focus will be on presentations from the field and interactive formats, such as barcamps, which promote networking and exchange among participants.
The congress covers all relevant areas of B2B marketing: from marketing strategy, trends and innovations in communication to the combination of digital and live communication, data marketing and the resulting legal issues. In addition to marketing employees, C-level employees, communications staff, sales staff, brand, project and product managers will also benefit from the congress.
On the first day of the congress, the Dongdao Creative Branding Group China will show how to successfully enter the Chinese market. Participants will learn what is important when staging brands and what should be taken into account when communicating in China.
In the following, Dr. Uwe Seebacher, Global Director Marketing, Communications & Strategy at Andritz AG, provides insight into why B2B companies should also rely on influencer marketing. He explains how it is possible to build up your own network without an agency and how influencers can be used successfully in costumer communication.
Dr. Carsten Ulbricht, lawyer at the law firm Bartsch Rechtsanwälte, will provide an update on the GDPR. The lawyer, who specializes in the Internet and digital transformation, will inform participants about the legal framework conditions they should observe in B2B marketing and the legal consequences of the first rulings by the data protection authorities.
A special highlight of the second day of the congress is the keynote speech by Mark Stevenson. In his International Keynote "We do Things Differently", the author and expert on global trends and innovations will address the question of how society will change in terms of technology, energy, health and trade. He also gets to the heart of what questions smart organizations should ask themselves in this regard and what principles help successful companies to renew themselves through constant change.
You can also look forward to speakers from the following companies: OSRAM GmbH, HORSCH Maschinen & BOSCH Thermotechnik.
You can find the complete program
here.
The "marconomy B2B Marketing Days" will take place on:
October 17/18, 2018 at the Vogel Convention Center in Würzburg
"marconomy" is the specialist portal for B2B marketing and communication. The specialist medium supports marketing and communication decision-makers from the B2B sector with the necessary know-how and explains the specialist applications of modern tools and systems. Together with a network of professional authors, speakers and experts, the specialist portal offers inspiration and an overview of the major trend topics in B2B marketing, communication and sales. marconomy" provides further know-how with the two specialist congresses "Lead Management Summit" and "B2B Marketing Days" as well as with the seminars of the "marconomy Academy". The parent company Vogel Communications Group is one of the leading service providers for B2B communication in German-speaking countries. Its headquarters are in Würzburg. With four agencies in Berlin, the Group offers comprehensive communications expertise. The Group's services range from specialist media, corporate publishing, social media services, PR, trade fair services, networks and communities to market intelligence & insights and an in-house congress center.
