LAB-SUPPLY is a one-day regional trade fair concept with exhibitions and specialist presentations that currently takes place at six alternating locations in Germany and will be expanded to include Vienna for the first time in 2019. The concept is aimed at laboratory employees and users of laboratory equipment and analysis technologies, primarily from industry, research/science, universities and government institutions. The "Laborpraxis" media brand has been a media partner of the event series since 2015.
"With the regional trade fair concept LAB-SUPPLY, we are integrating a brand that already has a high reputation in the laboratory, analytics and life sciences sectors and that complements our existing portfolio in these markets very well," says CEO Matthias Bauer: "This acquisition forms a building block of our Vogel 2022 growth strategy for the Events business segment. As a comprehensive service provider for specialist information, face-to-face communication is an essential part of our media and communication work."
Gerd Kielburger, Publisher of "Laborpraxis" and "Process", explains: "This is a great addition for our media brand Laborpraxis and our entire company. With LAB-SUPPLY, we will be able to offer our customers and target groups an excellently established and forward-looking series of events and thus an even broader and more beneficial portfolio from a single source."
The previous owners of the trade fairs, Peter-Ralf Müller and Werner Zillger, commented: "We have been organizing LAB-SUPPLY with great pleasure and Rhineland pragmatism since 2006. Now it is time for us to hand over our business to younger hands. We are delighted to be able to present Vogel Communications Group as a successor who fully shares our high quality standards. We would like to thank you for your active participation and attendance at our regional laboratory trade fair in recent years."
Vogel Communications Group is one of the leading service providers for B2B communication in the German-speaking world. Its headquarters are in Würzburg. With four agencies in Berlin, the Group offers comprehensive communications expertise. The Group's services range from trade media, corporate publishing, social media services, PR, trade fair services, networks and communities to market intelligence & insights and an in-house congress center. The publishing areas include 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. The print and digital media provide access to 14 sectors in the five economic fields of industry, automotive, information technology, law/economics/taxes and B2B communication.
