The Vogel Communications Group (VCG) has launched foodtec-insider.de a new content portal. The specialist medium covers the entire industrial value chain of food and beverage production, both in breadth and above all in depth: from research & development, through processing/production, to quality assurance and packaging/storage. In this way, foodtec-insider.de combines the industrial expertise of several VOGEL specialist media such as MM MaschinenMarkt, MM Logistik, Process, Schüttgut, Laborpraxis, Konstruktionspraxis and Elektrotechnik.
The new portal was launched in time for the International Supplier Fair for the Food and Beverage Industry and presented at Anuga FoodTec 2024 at the end of March. With a strong focus on technical developments, trends and best practice examples, VOGEL is expanding its user target groups to include two important sectors.
"The food and beverage industries are classic hybrid industries. It was therefore obvious to combine our specialist media expertise for the manufacturing and process industries with FoodTec Insider. This synergy between our strong industrial media brands is a decisive USP for me," explains Editor-in-Chief Dr. Jörg Kempf, who will be responsible for the new content portal in addition to his previous responsibilities for the Process and Schüttgut media brands: "With this concept, which we developed together in the Editors-in-Chief round table, we are serving a very exciting industry community."
"We have bundled the industrial core competence of our more than 30 specialist media in many industry sectors for this cross-sectional topic. With foodTec-insider.de, we are providing our advertising and communication partners with effective access to this growth market and our readers and users with competent specialist information," explains Matthias Bauer, CEO of VCG.
Photo: Jörg Kempf will also be responsible for the FoodTec Insider in future
Photo credit: Stefan Bausewein
Vogel Communications Group (VCG) is a leading provider of specialist communication and information with 790 employees and a turnover of around 100 million euros. The Group is represented at 9 locations in German-speaking countries and also internationally with a focus on China. VCG offers a group-owned agency network of 11 communications agencies and service companies. With around 100 specialized media, it is anchored in the 5 economic fields of automotive, industry, information technology, law/economics/taxes and B2B communication/marketing. VCG offers 250+ services, 100+ digital platforms and communities as well as 300+ business events per year for professional and successful corporate communications.
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You can find this press release at www.vogel.de. Specimen copy/link requested.
