Real B2B lead experts should make a note of April 8 and 9, 2025, because on these two days, marketing and sales managers from all over the DACH region will meet at the Vogel Convention Center in Würzburg at the Lead Management Summit 2025 to discuss the latest trends in B2B communication with a focus on leads. The aim of the congress is to bring marketing and sales together in the long term. The congress is organized by the trade journal marconomy.
While well-known industrial companies such as KEBA Industrial Automation, Wöhler Technik GmbH, Rittal GmbH & Co. KG and Festo SE & Co. KG will present their best practices from B2B marketing and B2B sales on the main stage, experts will offer insights in interactive breakout sessions on how they successfully implement lead management in their company, think along with current developments and optimize existing processes. As every year, the focus of the event will be on networking as well as knowledge transfer. The interactive speed debating and the joint evening event at Bürgerbräu Würzburg invite all experts and participants to exchange views on current topics and challenges. The communication event will deliberately not be broadcast digitally and will take place purely in person.
Participants, regardless of their level of knowledge, will get their money's worth, as there is something for every level - whether beginner or advanced. The lectures and sessions will focus on:
- Marketing & Sales
- Lead generation
- Lead Nurturing
- Lead scoring
- Lead Routing
- measurable marketing controlling
Right at the start of the congress, participants will be treated to a special highlight in the form of the "SchaltschrankGestalter" initiative. In their presentation "Soup or menu? Why we cook together as competitors and still eat separately!", Gabriele Geiger, Thomas Heberlein and Detlef Kloke will show from a marketing and sales perspective how the SchaltschrankGestalter have managed to generate leads together and ahead of the competition. By joining forces, the companies are setting an example for the entire B2B sector.
The program also offers many insights into the practice and working reality of B2B marketers and sales decision-makers. Jens Tinapp, for example, will report on the transformation of the marketing approach at Diehl Metering GmbH. Based on real insights from customers, digital channels, inbound marketing and digital tools were introduced to ideally reflect the company's rapidly changing portfolio and changing customer needs.
LinkedIn also continues to play an important role in the lead management process. Lead expert Norbert Schuster will show participants how they can increase the impact of all stages of the customer journey by combining nurturing processes and LinkedIn. On the main stage, Torben Fangmann and Dennis Haase will use a practical case from Wöhler Technik to explain how social selling can be effectively anchored in the industry.
Speakers from the following companies will also be attending the Lead Management Summit 2025: ADLON Intelligent Solutions GmbH, Siemens AG, Smovement GbR, sixclicks GmbH, CNC24, MOSAIQ GmbH, Funntastic GmbH, Marketing ROI Experts, Phoenix Contact, strike2 GmbH, assemdee.
