Würzburg, 27.03.2025 - The entire industry and SMEs in particular continue to suffer from the consequences of the shortage of skilled workers. All forecasts show: no improvement in sight! According to current estimates by the employment agency in Würzburg, there is currently a need for around 20,000 skilled workers in Mainfranken. There are currently 9,300 vacancies for skilled workers registered there (Employment Agency as of November 2024). In order to address this key issue and work on topics for affected companies, a cooperation between the three partners Vogel Communications Group (VCG), Region Mainfranken GmbH and HR Netzwerk Mainfranken has been established in Mainfranken.
Bettina Gardenne, Managing Director of Region Mainfranken GmbH: "The cooperation with the Vogel Communications Group and the HR Network Mainfranken creates valuable synergies and brings together stakeholders to exchange information on HR-related topics. Our aim is to provide concrete support to companies in the region through practical formats and networking opportunities - especially in dealing with the shortage of skilled workers and the further development of modern working environments."
Matthias Bauer, CEO of VCG, is delighted about the cooperation: "I am convinced that HR teams in SMEs play a central role in all transformation processes. As a group of companies headquartered in Würzburg and in particular with HRtbeat as an expert HR agency and Vogel subsidiary, we know exactly what challenges medium-sized companies face on a daily basis. By cooperating with the Mainfranken region and the HR Network Mainfranken, we are responding to the needs of companies and want to jointly identify solutions."
HR Connector - the HR event at the Vogel Convention Center in Würzburg
HR managers can find out exactly how this works at the first "HR Connector" event on June 26, 2025 at the Vogel Convention Center in Würzburg. The aim of the three partners' event is to jointly shed light on the most important factors of successful HR work. This has always been crucial to the success of a company. This is all the more true in times of crisis and a shortage of skilled workers.
Participants can look forward to:
- 8 targeted workshops on operational topics such as recruiting, HR strategy or employer branding, conducted by HR managers from the region, e.g. from Sparkasse Mainfranken GmbH, EDEKA and many more
- Exclusive insights into the research findings of generation researcher Hartwin Maas from the Institute for Generation Research. Title: "Generation Clash or Dream Team? How genuine commitment makes companies future-proof"
- Panel discussion with participants from business and politics
The entire program can be found at www.hr-connector.de. Participation is free of charge.
HRtbeat GmbH is an agency for digital recruiting and employer branding. Founded in 2022, it is based in Berlin and has employees throughout Germany and has been part of the Vogel Communications Group since 2021. The agency supports companies in positioning themselves as attractive and credible employers and flexibly complements HR departments with industry expertise in all disciplines. As part of the Vogel Communications Group, HRtbeat combines HR know-how with marketing skills to develop solutions for the current world of work.
Vogel Communications Group (VCG) is a leading provider of B2B communication and specialist information with 790 employees and a turnover of around 100 million euros. The international group of companies is represented at 12 locations in German-speaking countries, as well as worldwide with license partners and a focus on China. VCG offers a group-owned agency network of 10 communications agencies and service companies. With around 110 specialist media, it is anchored in the 5 economic fields of automotive, industry, information technology, law/economics/taxes and B2B communication/marketing. VCG offers 250+ services, 100+ digital platforms and communities as well as 300+ business events per year and target group access in around 25 sectors for professional and successful corporate communications.
Region Mainfranken GmbH is the supporting platform of the Mainfranken regional economic region. As the regional development company of the Mainfranken districts, the independent cities of Würzburg and Schweinfurt and the chambers of commerce, it bundles the regional forces in politics, science and business to position Mainfranken in the national and international location competition. Target-oriented location marketing makes Mainfranken visible to potential skilled workers, investors and interested parties. The shareholders of Region Mainfranken GmbH are the two independent cities of Würzburg and Schweinfurt, the seven Main-Franconian districts of Bad Kissingen, Haßberge, Kitzingen, Main-Spessart, Rhön-Grabfeld, Schweinfurt and Würzburg as well as the Würzburg-Schweinfurt Chamber of Industry and Commerce and the Lower Franconia Chamber of Crafts.
