Vogel Communications Group (VCG) launches the new professional training brand "Vogel Professional Education" and is merging the previous "Vogel Fachbuch" and "Vogel Akademie" divisions under one brand umbrella. The aim is to make itself much more visible as a leading provider of practical continuing education and to position its comprehensive range of services even more clearly in the market. The new online store "Vogel Professional Education" will be launched at the same time.
"We have reached another milestone on our way to becoming the leading knowledge and communication partner for the industry," says a delighted VCG CEO Matthias Bauer: "To remain competitive in today's global market, companies need to be innovative and adaptable. Achieving this goal depends on the skills and knowledge of employees. For our customers in the D-A-CH region, we have now created even easier access to our diverse range of training courses."
"By merging the two previous brands into Vogel Professional Education, we are creating a comprehensive, cross-format range of specialist knowledge and further training that comes from practical experience and ensures direct transfer into our customers' everyday professional lives," says Niels Bernau, VCG Team Lead Vogel Professional Education, explaining the aim of the brand process. The original brands "Vogel Fachbuch" and "Vogel Akademie" will be discontinued.
Vogel Professional Education 's product portfolio includes online and classroom seminars (open seminars and in-house), specialist books, speaker placement and seminar design for company-specific topics, learning programs and application software, company libraries and corporate books. The offer is aimed at professionals and junior staff in the 25 or so sectors of our media brands and other B2B markets. These include mechanical engineering, electrical engineering/automation, electronics, process technology, laboratory technology, medical technology, automotive engineering, construction technology and the automotive trade.
