Würzburg – Effective April 1, 2026, HRtbeat GmbH, based in Würzburg, will become part of Vogel Corporate Solutions GmbH & Co. KG (VCS). The agency, which specializes in employer branding and digital recruiting, was previously part of the Vogel Communications Group and will now expand VCS’s B2B portfolio with key expertise. The topic of “employer branding” will thus become an integral part of VCS’s offerings, alongside expertise in branding, AI, market research, and social media.
“We are delighted to welcome HRtbeat and its experts to Vogel Corporate Solutions. Over the past few years, HRtbeat has established itself as a key partner for our clients thanks to its deep market knowledge across more than 25 industries. We intend to consistently continue on this path and, above all, shape our clients’ communication strategies in the labor market,” comments Kathi Krimmer, CIO of VCS: “As a full-service agency, we help recruit experts in PR, marketing, sustainability, and AI. We are convinced that successful transformation requires strong communication.”
Photo: Kathi Krimmer, Chief Innovation Officer at Vogel Corporate Solutions
Photo credit: Katrin Heyer
Vogel Corporate Solutions (VCS) is a consulting agency specializing in digital marketing and corporate communications. Founded in 2010, the company now has over 150 employees and is headquartered in Berlin and Würzburg. It specializes in meeting the needs of the B2B sector, offering cross-disciplinary services both nationally and internationally. The agency offers tailored strategies and multichannel concepts for measurable success in customer retention, brand building, or lead generation, and knows how to help its clients achieve maximum visibility. In doing so, it often does not act alone but is firmly integrated into VCG’s extensive agency network, which offers a wide range of additional communication expertise. This allows each client to be served with a 360-degree perspective, tailored to their specific needs. HRtbeat GmbH is an HR agency specializing in digital recruiting and employer branding based in Würzburg, founded in 2022 within the Vogel Communications Group. With over 5 million active B2B contacts across more than 30 industries, it offers customized access to the passive job market. VCS is part of the Vogel Communications Group, a leading provider of B2B communication and specialist information with 920 employees and approximately 120 million euros in revenue.
