Augsburg/Germany, 7 February 2007
With its newly designed website, IT-BUSINESS.de, Vogel IT Media (based in Augsburg/Germany) offers its readers and advertising customers a wide range of interesting innovative features. This novel website ties in with and consistently supplements the contents of our specialist magazine, IT-BUSINESS, which has been issued on a fortnightly basis ever since January 2007 when it changed over from IT-BUSINESS NEWS, a weekly publication.
This is an internet channel offering decision-makers information à la carte. Its features comprise not only current news but also further information of relevance in the business decision-making process, in advising customers, in project business and in making specific purchases and bids. Here, decision-makers will not only find editorial articles but also highly useful content in the form of whitepapers and webcasts. Furthermore, users of the website will also discover practice-related case studies and a broad manufacturer, distributor and product data bank.
The re-launch of the website opens up a multitude of novel advertising options for anyone wishing to advertise on the site. In future, the so-called “lead generation” concept will be a fundamental component in channel marketing. As an alternative to traditional online advertising, suppliers are given the chance to attract attention to themselves using webcasts or whitepapers or else within the framework of their trading profile as a supplier. In cross-media campaigns, suppliers can use adverts and classical online advertising formats to combine branding measures with sales-boosting promotions in the form of high-quality lead generation. Our IT business media offers special channel campaigns for this purpose, which are aimed at marketing goals specific to the supplier and which make use of all the communications channels to trading business partners that are available.
More information about Vogel IT Media:
Vogel IT Media, Augsburg/Germany, is a 100 percent subsidiary of Vogel Business Media, Würzburg/Germany. Ever since 1989, the publishing company has been producing specialised media aimed at decision-makers whose jobs involve the production, procurement or use of information technology. The company provides its target groups with contemporary and comprehensive information relevant to the decision-making process. Alongside the classic printed publications issued, the company also has a broad portfolio of events to offer. Since 2006 it has been focussing its efforts on expanding its portfolio of online services. Its most important online features are these five websites: SearchSecurity.de, SearchNetworking.de, SearchStorage.de, IT-Business.de and egovcom.de. Its major printed publications are IT-BUSINESS and eGovernment Computing, as well as the specialist magazines, Information Security und STORAGE.
If you have any queries, please feel free to contact:
Werner Nieberle
Managing Director
Vogel IT-Medien GmbH
August-Wessels-Str. 27
86156 Augsburg
Germany
Tel. +49 (0)821-2177-104
Fax +49 (0)821-2177-156
Email: werner.nieberle@vogel-it.de
Internet: www.it-business.de
Wolfram Zabel
Vogel Business Media
Press Officer – Vogel New Business
Max-Planck-Strasse 7/9
97064 Würzburg
Germany
Tel. +49 (0)931-418-2599
Fax +49 (0)931-418-2316
E-Mail: wolfram_zabel@vogel-medien.de
