Höchberg/Germany, 1 February 2007
At the end of August last year, cynamite.de went online. The website is an interactive entertainment address for computer and video games, plus DVD films, produced by CyPress GmbH which is a company belonging to the Vogel Business Media Group. The conclusion which can be drawn only a matter of months after its launch is already extremely positive.
Visitors to the website can use the individual options it offers them to get active in their own community. In the short space of time since its launch, more than 3,200 clubs have been formed and 55,000 contributions have been submitted. Very high use is made of the option for users to compose their own articles and compose tests on computer or video games and DVDs. With the articles composed and submitted so far, we could fill around 1,000 magazines. And with the number of registered users already at the level of 13,600, cynamite.de is well within the targets set. Web 2.0, which everyone is talking about, comes into full use at cynamite.de. The editorial articles and videos are closely linked with the community, which is able to comment on each article and contribution. The website’s users had already submitted 1,500 such comments within the first few weeks of its existence.
Alessandro de Bochdanovits, Managing Director of CyPress GmbH, comments as follows: “There has been an incredibly positive response to our efforts to consistently apply the strategic approach of presenting users of the website with completely new possibilities to portray themselves and make their own contributions to the content. We will be expanding the website constantly by adding new features and aim to continue inspiring users in the future and thus keep them loyal to us.”
With a wide-reaching advertising campaign, cynamite.de intends to achieve even higher levels of public recognition. The campaign is focussed on German TV spots on MTV, VIVA. Comedy Central, GIGA and RTL II. Additionally, printed adverts will appear in all CyPress publications and in the relevant magazines published by the Vogel Business Media Group.
More information about CyPress:
CyPress GmbH is a company belonging to the Vogel Business Media Group. It publishes special-interest magazines in the sector of digital entertainment. It was founded in 1996, and currently issues seven different magazines as well as offering the entertainment website, www.cynamite.de. Its magazine titles include: PlayStation2 – Das offizielle Magazin, DVD VISION, DVD aktuell, play THE PLAYSTATION, GAMES AKTUELL, PC PowerPlay and CYNAMITE.
If you have any queries, please feel free to contact:
CyPress GmbH
Winfried Burkard
Max-Planck-Strasse 13
97204 Höchberg near Würzburg
Germany
Tel. +49 (0)931-40691-20
Fax +49 (0)931-40691-18
Email: w.burkard@cypress.de
