Würzburg/Munich, Germany, 8 February 2007

Vogel Business Media intends its “Würzburger WerbeFachgespräche” congress to become the leading B2B marketing congress for specialists from medium-sized and large companies and agencies. The Munich-based agency, Robert & Horst Marketing GmbH, has been awarded the PR and advertising contract for the traditional yearly event. Robert & Horst now has the job of developing a corporate design, a distinctive advertising campaign both online and offline and a multi-stage PR concept.

The “Würzburger WerbeFachgespräche” (WWF) B2B marketing congress is about to undergo a major relaunch. The organisers of the event, the Würzburg-based company Vogel Business Media, intend the congress to appeal to a wider target group in future. Hitherto, the event – which enjoys a good reputation – has always been restricted to Vogel Business Media’s customers. Now it is going to be opened up with the aim of establishing itself as the venue for all those involved in advertising within various segments of the market. The congress will offer practice-related topics and reputed speakers, as well as a relaxed networking atmosphere in the state-of-the-art Vogel Convention Center (VCC) in Würzburg/Germany.

Vogel Busi­ness Media awarded Robert & Horst Marketing the contract to relaunch the congress and deal with all the advertising and PR aspects involved. The agency will bring its ideas into the development of a new concept for the congress and its corporate design and will perform all the advertising and similar activities to do with the event.

As a central element in this task, Robert & Horst will be developing a visually elaborate, entertaining information website for the internet, where marketing topics can be explained in close relation to practice in a type of advertising “oracle”. Details of the website are due to be revealed at the beginning of March 2007. Among other things, the website will serve as a platform for viral marketing which is intended to awaken broad public interest in the congress. Moreover, Robert & Horst will be overhauling the WWF website and developing a multi-stage PR campaign in order to create even more publicity for the congress. Claus Wüstenhagen, Chairman of the Management Board of Vogel Business Media, comments as follows: “We were impressed by Robert & Horst’s media expertise and their target-oriented powers of creativity. Hand in hand, we will be able to make our “Würzburger WerbeFachgesprä­che” event into the B2B marketing congress par excellence so that it can do full justice to its motto of “Advertising, marketing, management – for use in practice.”

Facts about the WWF congress:
The 45th Würzburger WerbeFachgespräche congress is due to take place on 25 and 26 June 2007. It will be staged at the state-of-the-art Vogel Convention Center (VCC) in Würzburg/Germany, which is also where the first B2B branding & trademark conference took place in December in conjunction with Germany’s trademark association, Markenverband e.V. The organisers of WWF are Vogel Business Media – one of the leading companies internationally in the specialised journalism sector.

Information about the Vogel Media Group and Vogel Business Media:
The Vogel Media Group, based in Würzburg/Germany, is one of the leading media companies with international operations in the realm of specialised journalism and special-interest publications. At the core of its business are Vogel Business Media’s specialist media activities in the following sectors: Industry, Automotive & Mobility, IT Business &Technology, Home Entertainment, Law/Tax/Economy and Foreign Trade. As a B2B information provider, the company is centred on a cross-media, comprehensive portfolio of printed publications and online features (among other things, business efficiency websites). The spectrum of services the company offers is rounded off by the sectors of media production, address management, direct marketing, sales & distribution consultancy, book publishing and back-office services. A further pillar of its publishing activities is formed by Vogel Burda Holding, which is a joint venture with Hubert Burda Media Holding, operating in the sector of computer media within the special-interest segment (“Chip”). Globally, the Vogel Media Group employs a total of 1,500 employees. In Germany alone there are around 900 employees at the company’s bases in Würzburg and Munich, working on the development and production of more than 50 different magazines with a total annual circulation of more than 20 million copies. Internationally, the group produces over 100 publications in total.

A brief portrait of the R&H marketing agency:
At the core of the Robert & Horst agency group (www.robertundhorst.de) are two companies, Robert & Horst Marketing GmbH and webguerillas GmbH. The advertising agency specialises in cross-media campaigns using online and offline advertising measures which are striking and original enough to generate viral marketing in the target groups (in other words, word-of-mouth advertising). Robert & Horst (R&H) likes to rely on established advertising trails. The agency formed a spin-off company, web­guerillas GmbH (www.webguerillas.de), in 2001 offering special services such as viral marketing on the internet and guerrilla marketing. The international prizes which the agency has lately been awarded are testimony to the success of its all-round services. Among other things, in 2006 R&H was awarded with the gold W3 award by the International Academy of Visual Arts for its online “cash machine” advert (commissioned by its customer, T-Online), received a gold German Dialogue Marketing Prize (Deutscher Dialogmarketingpreis), won a bronze medal at the New York Festival and was placed on the shortlist for a Cyberlion award in Cannes. In 2005 the agency was given the iF design award for its online “hand scanner” advert (also commissioned by T-Online). Further customers of the agency include Sixt, Saab, Henkel, Simyo, Lee Jeans, Buena Vista Home Entertainment, Logitech, Hudson, Experteer and the Bavaria Film Group. There are now 33 employees working for the group at its three different locations in Germany (Munich, Wiesbaden and Rheda-Wiedenbrück). Robert & Horst was founded in Munich in 1997.

If you have any queries, please feel free to contact:

Robert & Horst agency

Henriette zu Dohna

Press and PR Officer

Pestalozzistr. 13-15, 80469 Munich

Germany

Tel. +49 (0)89-235552-0

Mob. +49 (0)176-24066941

Mail: hd@robertundhorst.de

Vogel Business Medien GmbH & Co. KG

Dr. Sabine Rohlff

Head of Communications

Max-Planck-Str. 7/9, 97064 Würzburg

Germany

Tel. +49 (0)931-418-2590

Fax +49 (0)931-418-2860

Mail: sabine_rohlff@vogel-medien.de