Höchberg/Germany, 13 March 2007
CyPress GmbH is accompanying the market launch of PlayStation3 by restructuring its product portfolio as far as the PlayStation magazines are concerned. After running for a total of 119 issues, play THE PLAYSTATION, the longest-serving of the company’s current PlayStation magazines, is to be discontinued. Also, PlayStation2 – Das offizielle Magazin will no longer be published after the issue of its 80th edition.
In place of these two magazines, a new magazine, play³, is due to be launched in April.
play³ brings together the entire world of PlayStations and will report on the brand new PlayStation3 with its fascinating world of games and the new opportunities it offers, as well as covering PlayStation2 and PlayStation Portable. In this way, play³ will be catering to the shift in balance on the readership market and, from an editorial point of view, will be set up as an adult video games magazine.
Because PlayStation3 is considered to be a first-class blu-ray player, blu-ray will become an editorial fixture to be featured in each issue of the magazine.
play³ is very closely connected with CyPress’s entertainment portal, www.cynamite.de. News and articles are therefore processed for cross-media use and accordingly adjusted to suit the medium in which they appear.
play³ is equipped with a DVD9, a supplement which offers professional videos and visual reports to round off the magazine perfectly. Circulation figures will start at 115,000 copies, priced at € 4.99 each. In order to give initial sales an additional boost, the first issue will be accompanied by an extra DVD containing playable PS2 demos.
The market launch of play³ is underpinned by a widespread marketing campaign to the value of 1.2 million euros. Apart from effective advertisements und intensive TV advertising, the campaign measures will also include special promotions at the point of sale, such as – for example – positioning directly at the cash desk.
The final submission deadline for companies wishing to advertise in the first issue is 22 March 2007. play³ will go on sale on 18 April 2007.
More information about CyPress:
CyPress GmbH is a company belonging to the Vogel Business Media Group. It publishes special-interest magazines in the sector of digital entertainment. It was founded in 1996, and currently issues six different magazines as well as offering connected websites. Its magazine titles include: play³, DVD VISION, DVD aktuell, GAMES AKTUELL, CYNAMITE and PC PowerPlay.
If you have any queries, please feel free to contact:
CyPress GmbH
Winfried Burkard
Max-Planck-Strasse 13
97204 Höchberg near Würzburg
Germany
Tel. +49 (0)931-40691-20
Fax +49 (0)931-40691-18
Email: w.burkard@cypress.de
