Würzburg/Germany, 27 March 2007
Vogel Business Media, Würzburg/Germany, has launched another business efficiency portal as part of its range of novel informative products.
The timing was perfect: the date on which PROCESS magazine’s internet portal for the chemical and pharmaceutical technology sector (www.process.de) went online neatly coincided with the beginning of the sector’s Powtech trade fair.
With its whitepapers and webcasts, Process.de offers whole new formats through which to distribute specialist information, while the micro-segmentation of topic areas alongside individualised newsletters, RSS feeds and search agents all make it much easier for users to find and absorb the information they need.
“With this new website we are staying abreast of the changes taking place in IT and advertising behaviour in the B-to-B world of communications,” was the way in which Gerd Kielburger, the editorial director, described the aims of the new site. “Our users will benefit from highly useful content suiting their own individual needs while advertisers will benefit from the generation of leads – which will allow them to gauge their marketing success.”
PROCESS magazine’s business efficiency portal (www.process.de) is directed at all technical experts and managers working in the chemical and pharmaceutical industry, plus all adjoining process industries. Its users will mainly be planners and project managers, operational and production engineers, purchasers and service-providers, and members of technical management in the process industry.
Information about the Vogel Media Group and Vogel Business Media:
The Vogel Media Group, based in Würzburg/Germany, is one of the leading media companies with international operations in the realm of specialised journalism and special-interest publications. With its sector-orientated range of publications and products, the group provides decision-makers and enterprising users with the benefits of highly useful information. At the core of its business are Vogel Business Media’s specialist media activities in the following sectors: Industry, Automotive & Mobility, IT Business &Technology, Home Entertainment, Law/Tax/Economy and Foreign Trade. As a B2B information provider, the company is centred on a cross-media, comprehensive portfolio of printed publications and online features (among other things, business efficiency websites). The spectrum of services the company offers is rounded off by the sectors of media production, address management, direct marketing, sales & distribution consultancy, book publishing and back-office services. A further pillar of its publishing activities is formed by Vogel Burda Holding, which is a joint venture with Hubert Burda Media Holding, operating in the sector of computer media within the special-interest segment (CHIP). Globally, the Vogel Media Group employs a total of 1,500 employees.
The business activities of the Vogel Media Group and its investment holdings concentrate on Europe and Asia. On a worldwide scale, the group employs 1,500 members of staff. In Germany alone there are around 900 employees at the company’s bases in Würzburg and Munich, working on the development and production of more than 50 different magazines with a total annual circulation of more than 20 million copies.
Internationally, the group produces over 100 publications in total.
If you have any queries, please feel free to contact:
Gerrit Klein
Managing Director
Vogel Industrial Media
97064 Würzburg
Germany
Tel. +49 (0)931 418-2985
Fax +49 (0)931 418-2020
gerrit_klein@vogel-medien.de
Gerd Kielburger
Editorial Director
PROCESS/LaborPraxis
97064 Würzburg
Germany
Tel. +49 (0)931 418-2536
Fax +49 (0)931 418-2750
gerd_kielburger@process.de
Wolfram Zabel
Press Officer & Spokesman
Vogel New Business
Vogel Business Media
97064 Würzburg
Germany
Tel. +49 (0)931 418-2599
Fax +49 (0)931 418-2316
wolfram_zabel@vogel-medien.de
