Würzburg, 24 April 2007
We live in an information society. And it is precisely this fact that makes it plausible that information is the most vital marketing tool that can be used to supplement colourful, striking advertisements. The white paper marketing handbook which the Vogel book-publishing company has just recently brought out in German shows readers how to maximise their marketing results with the help of novel types of communication instruments.
The book’s author, Robert W. Bly, has already written numerous books on the topic of marketing and is himself a recognised author of white papers in the USA. His book on white papers, the White Paper Marketing Handbook, is the first to be published in German on that particular topic. It reveals new ways for marketing managers to put various media to effective use by compiling white papers as a basis for successful marketing campaigns.
The basis for a successful lead generation campaign is a document that will give its readers the help and support they need. However, the necessary leads will only be generated if the content of the document is appealing enough to persuade potential customers to register for a download.
In his handbook, Robert Bly succeeds in integrating the white paper concept into the field of established and time-tested marketing methods. Thus, it soon becomes apparent that it is through interaction with various different marketing methods that a white paper will achieve its full impact.
All the necessary steps to success are described in the handbook – from the fundamental principle of education marketing and white paper marketing plans, all the way through to analysing the results of a campaign – and backed up with lots of examples. The White Paper Marketing Handbook has already become a definitive standard in the USA, and German-speakers wanting to utilise all the new possibilities of online marketing will now also find it to be an indispensable guide.
Please contact us if you would like to receive a reviewer’s copy.
Robert W. Bly
White Paper
Marketing Handbuch (in German)
248 pages
1st edition: 2007
Vogel Buchverlag Würzburg
€ 29.80
ISBN 978-3-8343-3096-3
If you have any queries, please feel free to contact:
Wolfram Zabel
Press Officer – Vogel New Business
Vogel Business Media
97064 Würzburg
Germany
Tel. +49 (0)931 418-2599
Fax +49 (0)931 418-2316
E-mail: wolfram_zabel@vogel-medien.de
If you would like to receive a reviewer’s copy, please contact:
Claudia Küffner
Vogel Buchverlag
Tel. +49 (0)931 418-2278
Fax +49 (0)931 418-2660
E-mail: claudia_kueffner@vogel-medien.de
