Würzburg/Germany, 21 June 2007
“New markets. New paths. New goals.” That is the title given to Germany’s 45th Würzburger WerbeFachgespräche (WWF) B2B congress this year. The event, which is due to take place on Monday 25th and Tuesday 26th of June, will be focussing on the changes permanently taking place in the world of communications and the major challenge that these pose. With an emphasis on the needs of medium-sized businesses, the WWF congress will be shedding light on current changes in the world of marketing. The guest speakers are well-known experts including Bernd M. Michael from Grey Worldwide, Fritz Schneider from Publicis and Ronald Focken from Serviceplan. The comprehensive range of topics which the congress will cover will not only provide participants with best practice examples but will also give insight into the marketing world of tomorrow. The emphasis will be on cross-media communications strategies, the potential application of guerrilla and viral marketing methods in the business-to-business sector, the effects of neuro-marketing and the topic of lasting success in P.R. work. If you would like to participate in the congress but have not yet registered, you can still do so at the following address: www.wwf07.de.
Facts about the WWF congress: The 45th Würzburger WerbeFachgespräche congress is due to take place on 25 and 26 June 2007. It will be staged at the state-of-the-art Vogel Convention Center (VCC) in Würzburg/Germany, which is also where the first B2B branding & trademark conference took place in December 2006 in conjunction with Germany’s trademark association (Markenverband e.V.). The organisers of WWF are Vogel Business Media – one of the leading companies internationally in the specialised journalism sector.
Information about the Vogel Media Group and Vogel Business Media: The Vogel Media Group, based in Würzburg/Germany, is one of the leading media companies with international operations in the realm of specialised journalism and special-interest publications. At the core of its business are Vogel Business Media’s specialist media activities in the following sectors: Industry, Automotive & Mobility, Information Technology, Home Entertainment, Law/Tax/Economy and Foreign Trade. As a B2B information provider, the company is centred on a cross-media, comprehensive portfolio of printed publications and online features (among other things, business efficiency websites). The spectrum of services the company offers is rounded off by the sectors of media production, address management, direct marketing, sales & distribution consultancy, book publishing and back-office services.
A further pillar of its publishing activities is formed by Vogel Burda Holding, which is a joint venture with Hubert Burda Media Holding, operating in the sector of computer media within the special-interest segment („CHIP“). On a worldwide scale, the Vogel Media Group employs 800 members of staff. In Germany alone there are around 650 employees at the company’s main bases in Würzburg and Munich, working on the development and production of more than 50 different magazines with a total annual circulation of more than 20 million copies. Internationally, the group produces over 100 publications in total.
If you have any queries, please feel free to contact:
Thomas Emmerich
Event Manager
Vogel Industrial Media
97064 Würzburg
Germany
Tel. +49 (0)931 418-2545
Fax +49 (0)931 418-2640
Email: thomas_emmerich@vogel-medien.de
www.wwf07.de
