Würzburg/Germany, 5 July 2007

Companies with a professional corporate presentation concept will find that this not only helps to retain its regular customers but also contributes towards cost-effective customer support and supervision – for core and/or fringe target groups too. It will, moreover, also be of assistance to any sales business partners, and will keep press and VIP customers and all the relevant opinion leaders informed.

Experience shows that a skilfully prepared publication issued by a company for its target groups will be read by practically every recipient it goes out to, at least in part or, in fact, frequently also in full, and will for the most part will be passed on, appraised and retained. It is considered true to say that such publications are read for an average 30 to 60 minutes, whereas an advertisement in a newspaper will only enjoy two seconds of the reader’s attention. Moreover, for every reader of a publication aimed at a target group, there will be an additional three or four other readers also looking at it.

Vogel Business Media’s „VAM plus“ is a media service-provider covering the whole range of industrial sectors which also deals with the topic of retaining customers and gaining their loyalty and commitment. Companies that are interested in the topic can now also find out more about the successful corporate publishing concept in a guide issued in the form of a German brochure by VAM plus. The brochure – the title of which can be translated as „How to achieve more commitment from your customers and higher profits through using customer-oriented media“ – is free of charge and, over the space of 27 pages, it offers specific assistance (among other things in the form of numerous checklists) for companies to assess or prepare their own projects.

It is pointed out in the brochure that it costs a company „six to ten times as much to find a new customer than it does to retain and build upon the loyalty of an existing one.“ The brochure, which is produced in pdf format, identifies and pinpoints the range of possible forms of dialogue with customers which can be instigated through a corporate publication. It throws light on the diversity of effective content and describes the use of this type of medium in winning over new customers in a cost-effective way.

A copy of the free German brochure can be ordered by telephone.

If you have any queries or would like to order the German brochure, please feel free to contact:

Wolfgang Koestner

VAM plus

Vogel Auto Medien GmbH & Co. KG

Max-Planck-Strasse 7/9

97064 Würzburg/Germany

Tel. +49 (0)931 418-2661

Fax +49 (0)931 418-2915

Mobile: +49 (0)172-7494331

Email: wolfgang_koestner@vogel-automedien.de