Würzburg/Berlin, Germany, 15 October 2007
In 2007, the Berlin-based Markenverband e.V. (Germany’s trademark & brand name association) and the Würzburg-based Vogel Industrial Media will be following on from the success of the previous year when they again stage their joint B2B branding & trademark conference. The event will take place at the Vogel Convention Center in Würzburg on 27 and 28 November. It is dedicated to the topic of brand management in B2B companies and focuses on the B2B brand name in global competition.
As a forum for decision-makers, the aim of the conference is to project the topic of „brand management“, present it using well-known speakers and carry it over to the B2B sector. In particular, the participants in last year’s conference found the well-balanced mixture of scientific fundaments of branding theory on the one hand and, on the other, practice-related speeches by top-notch guest speakers from the sectors of services and industry to be particularly valuable. This year’s conference will therefore follow the same lines.
The guest speakers include, among others:
– Dr. Carsten Baumgarth (private lecturer)/Baumgarth & Baumgarth Brandconsulting:
Brand orientation as a success factor in B2B companies
– Dr. Heinrich Frontzek/Festo AG & Co. KG:
The Festo brand name – an example taken from practice
– Christian Kahl/Voith Industrial Services:
Brand metamorphoses – an industrial service provider reinvents itself
– Jürgen Messmer/MAN commercial vehicle group:
Change of image in the B2B sector: projection of brand names as international growth component
– Christian Rätsch/T-Systems Enterprise Services:
Branding begins in the heads of employees
The programme of events and further information can be found (in German) at this address: www.markenkonferenz.de.
Apart from the varied combination of topical and interesting speeches, the conference also provides participants with a framework for intensive networking. Not only will the Vogel Convention Center provide the necessary backdrop for this but also the atmospheric Fürstensaal (Prince’s Hall) at the Marienberg fortress which is the festive location for the evening event.
Markenverband e.V. (Germany’s trademark and brand name association)
Strong and successful brand names are upheld by three supporting pillars. Firstly, they require good management. Secondly, they require the media in order to get into the public eye. And thirdly, they need an institution which effectively merges their interests and represents them vis-à-vis politicians and partners on the market. That is what the Markenverband e.V. association has been doing with great success for more than 100 years.
Vogel Industrial Media
Vogel Industrie Medien (Vogel Industrial Media) provides a platform for the topics of technology/management, material handling, electronics/automation/construction and chemicals/pharmaceuticals/laboratories. Technical magazines such as MM MaschinenMarkt, ElektronikPraxis or PROCESS and the related business efficiency portals, as well as marketing information services such as www.media-treff.de or www.lead-generation.de have already been among the essential reads for medium-sized companies for a long time now. Along with additional digital media and a variety of seminars and events, they open up the door to markets.
If you have any queries, please feel free to contact:
Thomas Emmerich
Event Manager
Vogel Industrie Medien
Max-Planck-Str. 7/9
97064 Würzburg
Germany
Tel. +49 (0)931 418-2545
Fax +49 (0)931 418-2640
E-Mail: thomas_emmerich@vogel-medien.de
Christina Schmid-Preissler
Press/P.R. Consultant
Markenverband e.V.
Unter den Linden 42
10117 Berlin
Germany
Tel. +49 (0)30 206 168-35
Fax +49 (0)30/206 168-735
E-Mail: c.schmid-preissler@markenverband.de
