With more than 15 years of business experience, ngn has established itself as a leader in digital and content-driven solutions for tradeshow organisers, in particular within German speaking markets. ngn is a digital service partner delivering technology projects, marketing and content services as well as consulting expertise to tradeshow organisers.
Konduko, Swiss-based pioneer of the Smart Event concept enables easy data collection and communication at events, utilising powerful proximity technologies. With a simple touch of a visitors’ smart badge against the Konduko Reader on an exhibitor’s stand, a data exchange takes place: the visitor’s interests and information are digitally transmitted to the exhibitor, while the exhibitor’s product information is transmitted to the visitor. The result is a frictionless experience and a transfer of value to each participant: exhibitors secure better quality leads, visitors receive only the content they opted in for, and trade show organisers have deep insight into the performance of their event.
According to Doris Beckmann, Managing Director of ngn: “This partnership with Konduko enables us to take our focus on smart digital directories into live events, for the benefit of a richer experience for visitors and better leads for exhibitors. Both companies share the vision that a dedicated focus on the delivery of digital content paves the way for new and increased revenues for all event stakeholders”.
The collaboration between Konduko and ngn connects onsite interactions between exhibition attendees and valuable content with the digital world, both before and after the event, and supports the intent of tradeshow organisers to deliver year-round value to their customers.
Pascal Lagadec, Head of Global Sales and Business Development at Konduko, further added that: “Face-to-face and live-events are more than ever the opportunity for organisers to deliver a stage for meaningful interactions. These are enhanced with digital data delivery and data capture platforms such as Konduko, and represent an untapped source of revenue. Teaming up with ngn aligns perfectly with our strategy for frictionless interactions that are supported by rich digital content environments”.
About Konduko:
Konduko is a Swiss-based provider of activity-based proximity technologies. The solution is designed in Switzerland and manufactured in Germany with significant backing of the Swiss Canton of Berne’s Foundation for Technological Innovation (STI) programme and Swiss governments Commission for Technology and Innovation (CTI).
About ngn:
ngn is a Berlin-based media agency with focus on digital tradeshow services. Founded in 1998 and being part of Vogel Business Media (B2B Publishing group) since 2010, ngn aims for the perfect connection between live-events, content communities, technology trends and digital communication.
For further information, contact:
ngn – new generation network GmbH
Doris Beckmann
Managing Director
doris@ngn-global.com
www.ngn-global.com
Konduko
Carole Putallaz
Marketing & Comms Manager
carole@konduko.com
www.konduko.com
