Three media companies launch Mobility-Newsletter
Stuttgart/Würzburg, March 4th 2026 – When three of the most prominent media companies in the mobility sector join forces, there is real punch behind it: Motor Presse Stuttgart, ETM Verlag and Vogel Communications Group, Würzburg, are launching “Big Bang Moovement”, a new B2B newsletter for people who work in the world of cars and mobility – and who can’t get enough of it in their private lives either. The newsletter is free of charge and published twice a week, on Wednesdays and Saturdays. It already reaches around 120,000 subscribers at launch.
• auto motor und sport, kfz-betrieb and 18 other media brands: a new B2B newsletter from Motor Presse Stuttgart, ETM Verlag and Vogel Communications Group
• launching on March 4th, published every Wednesday and Saturday, with 120,000 subscribers
• Europe’s largest mobility editorial network
What begins today as a strategic partnership between three strong companies would have been almost unthinkable just a few years ago. All the more reason why “Big Bang Moovement” is a sign of an industry coming closer together, forging new alliances and shaping the future collectively. The media groups – and their brands – have been documenting mobility since its early days, almost since the Big Bang of automotive history. Their publications, including “Der Automarkt”, predecessor of kfz-betrieb, date back to 1911. “Das Auto”, with the subtitle “LKW – Motorrad – Sport”, joined the scene in the 1940s, as mobility became industrialised, increasingly emotional and later digitalised. Now they are joining forces for the next phase.
“Big Bang Moovement” is clearly positioned as a B2B product, while deliberately allowing the occasional B2C perspective. Because: people working in the automotive and mobility sector are interested in more than sales forecasts and supply chains – they also care about design, emotion, technology and people.
Or, as editor-in-chief Jochen Kalka puts it: “Anyone working professionally in the vast mobility market is passionate about cars. That’s why we don’t just cover specialist topics such as the supply industry, fleet management, logistics, tech & AI, car dealerships, finance or energy and defence. We also explore extraordinary topics and people – from celebrities and their cars to health.”
Kalka oversees the newsletter as editor-in-chief. He is also managing director of the agency schoesslers. He is supported by a high-calibre editorial team:
– Birgit Priemer, editor-in-chief of Auto Motor und Sport
– Stefan Cerchez, editor-in-chief of Corporate Content at Motor Presse Stuttgart
– Kerstin Pradel, head of schoesslers’ Würzburg office, who previously worked, among others, for the AvD
The editorial power behind “Big Bang Moovement” is impressive: its content draws on Europe’s largest automotive editorial network, supported
by the titles of Motor Presse Stuttgart, including auto motor und sport, AUTOStrassenverkehr, MOTORRAD, sport auto, Motor Klassik and promobil – complemented by the expertise of ETM Verlag, including eurotransport.de, trans aktuell, firmenauto, Fernfahrer and Werkstatt aktuell, and Vogel Communications Group.
With kfz-betrieb as the leading trade publication in the automotive sector, alongside strong brands such as auto Fachmann/Kaufmann, Fahrzeug+Karosserie, Gebrauchtwagen Praxis, Automobil Industrie and next mobility, Vogel Communications Group stands for editorial excellence in the B2B automotive media. The B2B community has traditionally been at the forefront of transformation, innovation and new business models – from dealerships and workshops to industry.
“Big Bang Moovement” is therefore a platform for decision-makers who move markets – and want to stay ahead of the curve themselves. True to its motto: where decision-makers set the future in motion.
The Berlin-based agency dreissig24 is responsible for the newsletter’s layout concept and visual design.
The result is “a newsletter that informs, provides context and inspires industry decision-makers – while never losing sight of why most of them got into the industry in the first place: out of passion,” says Birgit Priemer, editor-in-chief of auto motor und sport.
With “Big Bang Moovement”, three media companies bring together their reach, expertise and networks to create a powerful new information format for the mobility community. Or, to put ita little less formally: it’s time to get your inbox moving.
Your contact: Dr. Gunther Schunk, Corporate Communications, Vogel Communications Group, +49 931 418-2590, pressestelle@vogel.de
