“Home Base B2B” – because good communication matters more than ever
The Vogel Communications Group (VCG) is launching a new corporate campaign at the start of the year. Under the title “Home Base B2B – Where good communication feels at home”, the group is making a statement: B2B communications can be bold!
The campaign targets all of the group’s stakeholders: from the 110 media brands in its specialist media business to the nine communications agencies across the German-speaking region. It is now running across all owned channels, as well as on social media, in the media industry and across wider external communications.
The campaign is also designed to strengthen a shared understanding of the brand internally across the group. The group has recently achieved substantial growth through acquisitions, new products and expanded target audiences. The campaign reinforces its contemporary positioning as a provider of high-quality specialist information and leading specialist communications solutions.
“Home Base B2B is the home of successful communications – nationally and internationally. The campaign’s clear statements represent both our strong specialist media brands and our growing agency and events business. This alignment is particularly important to me, as it is the key USP of our group,” explains Matthias Bauer, CEO of VCG. “With these messages, we make the powerful collaboration across Vogel Communications Group visible to our target audiences and turn expertise, services and visibility into measurable business results.”
Moritz Ollmert, Brand Manager at VCG, comments on the launch: “Home Base B2B is the right choice for this moment. B2B is less conservative than often assumed – and it needs conviction. Visually, the campaign marks a break – but in terms of content, it is 100% Vogel: trust in performance and values. We are a safe haven. Those who fail to be bold now will fall behind.”
Vogel Communications Group (VCG), with 920 employees and annual revenues of around €120 million, is a leading provider of B2B communications and specialist information. The international group has 11 locations in the German-speaking region and a global network of licensing partners, with a particular focus on China. VCG operates an in-house network of nine communications agencies and service companies. With around 110 specialist media brands, VCG has a strong presence across five business sectors: automotive, industry, information technology, law, business and tax, and B2B communications and marketing. VCG offers 250+ services, 100+ digital platforms and communities, 300+ business events a year and access to target groups in around 25 industries – for professional and successful corporate communications.
We make our clients more successful through communications – nationally and internationally!
