Würzburg, April 2008
Vogel Business Media has acquired a new major customer for its innovative cross-media advertising concept "Lead Generation". A lead campaign for Microsoft has been running for three months since the beginning of April.
The integrated multichannel campaign on MM Maschinenmarkt's business efficiency portal includes numerous elements. In addition to print activities, the following tools are available at
- the site www.maschinenmarkt.de:
- CoBranded Banner
- Teaser boxes
- CoBranded newsletter (stand-alone)
- and two white papers as lead generation tools
Vogel Business Media thus offers the customer Microsoft guaranteed and measurable reach in the target group as well as an assured guarantee for the number of leads generated.
Statement from Jens Gerlach, Head of Client Consulting: "We are delighted to be running a lead campaign for Microsoft on Maschinenmarkt.de. The traditional expertise and reach of our media brand MM MaschinenMarkt in the manufacturing industry combined with the unique opportunity to generate "hot" sales leads for the ERP solution from Microsoft Dynamics was, in our opinion, decisive for the collaboration."
Other recent campaign launches include Deutsche Messe, ACAM Mess Electronic, Mettler Toledo (a major manufacturer in the laboratory sector, among others) and, following the first successful campaign in 2007, a follow-up campaign with the customer Avago, a leading manufacturer of innovative semiconductor solutions for communication, industrial and commercial applications.
If you have any queries, please contact:Dr. Gunther Schunk
Head of Communications and Corporate Marketing
Vogel Business Media
97064 Würzburg
Phone +49 931 418-25 90
Fax +49 931 418-28 60
E-mail: gunther_schunk@vogel-medien.de
