And the winner is - "media-TREFF.de from Vogel Business Media"! With these words, Stefan Farnschläder, President of the MarketingClub Mainfranken, announced the winner of this year's competition. The young and dedicated team from the Würzburg-based specialist media company won the coveted award out of numerous applicants.



Media-TREFF is a young, very successful blog and has a large XING community and Twitter following. Several Vogel employees from the online marketing department as well as several external industry experts are regularly active for Media-TREFF.



"With media-TREFF.de, we provide our customers and marketing professionals with a contemporary forum using the new communication media on the Internet. In doing so, we focus on the idea of networking, i.e. give and take, and rely on a genuine dialog with our customers and experts," explains Christian Schmitt, Project Manager of media-TREFF.de and Marketing Manager at Vogel Business Media: "This means that Vogel is perceived as a trendsetter and its products and brands are recommended to others. Such a marketing strategy pays off and is part of our corporate philosophy and Vogel's guiding slogan: Successful together."



"The award for our social media activities confirms our role as innovators in the specialist media landscape," says a delighted Stefan Rühling, CEO of Vogel Business Media: "media-TREFF.de is an extraordinary example of how specialist media can also use blogs, Xing, Facebook. Twitter and other contemporary communication channels!"



media-TREFF is the meeting place for marketing professionals in B2B and offers up-to-the-minute industry knowledge at www.media-treff.de: Specialist information on marketing and media topics, interviews, webcasts and webinars by and with industry experts.



About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.