Press release

March 8, 2011

New magazine app and media library

Elektronikpraxis expands its online multimedia offering

The trade journal Elektronikpraxis, Germany's highest-circulation trade magazine for professional electronics developers, is further expanding its online multimedia offering. With issue 4 of the magazine, the editorial team is offering developers a version of the magazine enriched with rich media content as an app for iPhone and iPad as well as for the PC. Among other things, readers will find numerous up-to-date video interviews with experts who comment on current topics.



The app version of Elektronikpraxis is currently only available under this brand name for Apple devices via the official Apple App Store. Readers can find the rich media ePaper for the PC in the editorial team's media library at www.elektronikpraxis.de/mediathek.



The Elektronikpraxis media library, which was introduced at the end of last year, bundles all of the editorial team's multimedia content. It includes short video clips on current interviews, reports, tips and interesting facts, as well as a video academy with instructional videos, all ePapers and picture galleries.



Johann Wiesböck, publisher of Elektronikpraxis, explains the expansion of the rich media offering: "The usage time of video content on the Internet is growing rapidly. For us as an electronics trade journal, the moving image is an excellent addition to our classic text content. The complex topics of electronics development in particular can be conveyed to our readers excellently and efficiently using video".



Issue 4 of Elektronikpraxis is the first official rich media edition of the trade journal. More are to follow this year. The PC ePaper of issue 4 can also be accessed directly at: http://tinyurl.com/6dsbddx



Elektronikpraxis is one of the leading trade magazines in the electronics industry and reports fortnightly on current events as well as new products, technologies and development processes. It is aimed at all professionals who develop, produce and sell electronics nationally or internationally. Specialists and managers receive useful content via the cross-media channels of the trade magazine, its special issues and reports, events and the online portal www.elektronikpraxis.de, which provide concrete solutions for everyday tasks. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 specialist magazines and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The company celebrates its 120th anniversary in 2011.

Your contact person

Gunther Schunk

Corporate Communications
Vogel Communications Group GmbH & Co. KG

 

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