Press release

December 12, 2011

Electric driving must be worthwhile

NPE calls for government incentives for marketable prices

Evolution before revolution. The high technology costs in particular ensure that electromobility will remain a niche market in the coming years. The National Platform for Electromobility (NPE) is therefore pushing for government incentives as an indispensable success factor, especially as Germany is also set to become the lead market for electromobility.

The industry is also aware that the decisive factor for the e-market is how quickly the high costs can be reduced. "Electric driving must not be expensive fun for customers, but must be worthwhile in some way," says Dr. Rudolph Krebs, Group Representative for Electric Traction at Volkswagen AG. From a cost point of view, as Krebs confirmed to the magazine "Automobil Industrie", plug-in hybrids are particularly interesting for customers. Because here they get "the best of both worlds", and with the new "short-distance electromobility" they even get something in addition to what they already know.

So let's get on the road! "Electromobility: The next stage has been ignited" - this is the title of the new, second special issue of "Automobil Industrie" on e-mobility, which provides a comprehensive outlook on the NPE's implementation projects and an update on the OEMs' electromobility strategies.

You can order a free sample copy from: gunther.schunk@vogel.de.

Caption:

VW Nils research vehicle: Four wheels and a small traffic area, ideal for megacities?

Photo: Volkswagen

"Automobil Industrie" is aimed at management in the automotive business. The monthly trade magazine has a circulation of around 10,000 copies and has been a must-read in the industry for over 50 years. Daily news from the entire automotive sector is available at www.automobil-industrie.de and in the regular online newsletter.

The parent company Vogel Business Media is one of the leading German providers of specialist information with around 100 trade journals, over 100 business events,

60 web portals and numerous international activities. Its headquarters are in Würzburg. The company celebrates its 120th anniversary in 2011

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Corporate Communications
Vogel Communications Group GmbH & Co. KG

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