The top trade media of the year have been determined: The 10 winners of the "Trade Media of the Year 2013" award of the German Trade Press were announced and honored today at a festive evening event during the Congress of the German Trade Press in Essen. The German Trade Press presents the award once a year to the best German trade media offerings. "Our award winners demonstrate the wide range of specialist media services and are exemplary in terms of quality for the many high-quality printed and digital information offerings from German specialist media companies. This year, the jury was once again able to establish that Specialist publishers are not preservers, but are at the forefront of media change with innovative products, great customer proximity and precise market knowledge. In addition, the courage to found new companies is unbroken," summarizes Bernd Adam, Managing Director of Deutsche Fachpresse and member of the award jury. A total of 50 trade media submitted their print media and digital offerings for the industry award. These are the winners:
Architecture/Building category:
Uncube (Baunetz Media GmbH)
Vehicle/Transport category:
DVZ Deutsche Verkehrs-Zeitung (DVV Media Group GmbH)
Category Trade/Services:
immobilienmanager (Immobilien Manager Verlag IMV GmbH & Co. KG)
Craft/trade category:
Building trade (Verlagsgesellschaft Rudolf Müller GmbH & Co. KG)
Category Agriculture/Food:
top agrar (Landwirtschaftsverlag GmbH)
Category Medicine/Pharma/Health:
rescue! (Georg Thieme Verlag KG)
Categories Law/Economics/Taxes:
News from tax and business law (IWW Institut für Wirtschaftspublizistik)
Best start-up category:
Class! Perspektive Lehramt - The Magazine (Dr. Josef Raabe Verlags-GmbH)
Category Best Mobile Offer:
The new Ärzte Zeitung digital for the iPad (Springer Medizin)
The jury also awarded a "Special Jury Prize" to the training journal autoFACHMANN (Vogel Business Media GmbH & Co. KG). In doing so, it honored a well thought-out, target group-oriented blended learning specialist medium with a web-based e-learning system that shows how new business models can be created through the intelligent linking of specialist information and learning content.
All winning titles can use the "Specialist Medium of the Year" label for one year to promote their excellent specialist medium, convincing concept and appealing design to readers, users and advertising customers. They were selected in a two-stage evaluation process according to criteria such as text quality, comprehensibility, stylistic devices, target group relevance, graphic design and cross-media brand management. The juries are made up of representatives from industry, experts from B2B agencies, universities and specialist media companies. Further information on the "Trade Media of the Year 2013" can be found at www.deutschefachpresse.de/fachmedien-des-jahres.
About Deutsche Fachpresse:
Deutsche Fachpresse is the modern marketing and service platform for all providers of specialist information in the professional environment. It is supported by the Fachverband Fachpresse im Verband Deutscher Zeitschriftenverleger (Berlin) and the Arbeitsgemeinschaft Zeitschriftenverlage im Börsenverein des Deutschen Buchhandels (Frankfurt am Main). Deutsche Fachpresse represents 400 member publishers in an industry with a total of around 3,700 titles and a turnover of more than 3 billion euros. Deutsche Fachpresse makes its members even more successful on the market through a wide range of services. It promotes the common economic and political concerns of its member companies and provides up-to-date industry knowledge. With genre-specific contact platforms, it creates relationship networks and positions trade media as reliable sources of information and efficient advertising media. Further information is available on the Internet at: www.deutsche-fachpresse.de.
Press contact:
German Trade Press
Karin Hartmeyer
Phone: 069 / 1306 378, e-mail: hartmeyer@deutsche-fachpresse.de
