The way we get around in society will change drastically in the foreseeable future: Many people, especially in emerging countries, still want to own their own vehicle to meet their transportation needs. However, in developed countries, especially in urban centers, getting around has long been possible without owning a vehicle. Customers are responding to their need for simpler, cheaper and even faster mobility.



Car manufacturers must increasingly offer connected mobility in the context of digitalization. This requires new business models and at the same time brings a large number of competitors from outside the industry onto the scene. How do manufacturers and OEMs need to position themselves for this? This and other questions are addressed in the anniversary edition of "Automobil Industrie". Tina Müller, Head of Marketing at car manufacturer Opel, also advocates "new directions and forces". In an interview, she talks about the necessary transformation of the brand into a mobility service provider, unique selling points and the influence of players from the IT world.



For over 60 years, the trade journal "Automobil Industrie" has been covering the automotive industry, design and supplier development as well as technical advances in powertrains, chassis, interiors, bodywork, electronics, safety, development and production. In the anniversary issue, "Automobil Industrie" also looks ahead and highlights the megatrends in the industry, such as automated driving, electromobility, connectivity, production and Development 4.0. The editorial team also analyses the extent to which digitalization and big data will change the automotive industry.



You can order a free press copy of the current anniversary issue "60 years on the pulse of the industry" of "Automobil Industrie" from: pressestelle@vogel.de



"Automobil Industrie " - The whole world of mobility. "Automobil Industrie" is the trade magazine at the interface between technology and business. The focus is on technology and production, lightweight construction and materials as well as information technologies. The megatopics surrounding mobility also feature prominently in the magazine. News from the industry can be found at www.automobil-industrie.de and in the daily newsletter. The parent company Vogel Business Media is Germany's largest trade media company with 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. Its headquarters are in Würzburg. The company celebrates its 125th birthday in 2016.