Würzburg, June 26, 2007
300 advertising and marketing experts attended this year's Würzburg Advertising Talks on Monday, June 25 and Tuesday, June 26. The specialist congress took place for the 45th time, for the second time in the ultra-modern Vogel Convention Center of the organizer, Vogel Business Media.
Under the motto "New markets. New paths. New goals", 11 experts from marketing, PR and advertising gave presentations. All speakers focused on the permanent change in communication and the associated changing challenges for marketing and PR.
After welcoming the guests and opening the congress by Claus Wüstenhagen, CEO Vogel Business Media, Fritz Schneider, CEO Publicis (Erlangen), spoke about "Fields of Communication". In his presentation, he emphasized how important it is to keep communication as simple as possible. Ronald Focken, Managing Director of Serviceplan, spoke about "Communication strategies at the turning point". Based on the current changes in the media, he discussed trends and the associated consequences for brand management.
The highlight of the first day of the congress was the presentation "Business lateral thinking: Innovation is the courage to be different" by Anja Förster, book author and managing director of the Laboratory for Business Lateral Thinking (Heidelberg). She presented the audience with numerous innovative ideas and motivated them to think differently about familiar topics. The harmony between her presentation and speaking technique inspired the audience.
Bernd M. Michael, who draws on many years of management experience at the Grey Global Group, spoke on the topic of "The brand as a value creator in the B2B market". In his presentation, which was the highlight of the second day of the Würzburger WerbeFachgespräche, he showed how the building blocks of successful brand management work.
The other speakers rounded off the extensive range of topics; the detailed program can be found at www.wwf07.de. Dr. Christian Scheier, author and Managing Director of decode Marketingberatung (Hamburg), explained "How advertising works" and presented the latest findings from neuromarketing. Heike Bedrich, Managing Director of Talisman PR (Munich), took a look at the topic of press and public relations work. She explained how content can be skillfully developed and placed. David Eicher, Managing Director of webguerillas (Munich), addressed the question of whether guerrilla, viral and buzz are also a suitable approach for B2B target groups. Clemens Wesely, Manning Selvage & Lee (Frankfurt), spoke about "Central versus local communication. Global brand communication needs both." Karsten Büttner, online marketing praxis Verlag (Lübeck), addressed the topic of "Lead generation with white papers". Wolfgang Tittmar, Managing Director of MaCS GmbH, Oberschleissheim, explored "New paths in sales communication" with the audience, while Axel Gloger, Editor-in-Chief of "Trendletter" and business journalist (Bonn), advocated "Less is more: simplification as a strategy for the future" in his presentation.
Facts about the WWF:
The Würzburger WerbeFachgespräche will take place for the 45th time in 2007 (on June 25 and 26). The venue is the ultra-modern Vogel Convention Center (VCC) in Würzburg, where the first B2B brand conference was also held in December 2006 in cooperation with Markenverband e.V.. The organizers of the WWF are Vogel Business Medien, one of the world's leading specialist publishing companies.
Information on Vogel Medien Group and Vogel Business Medien:
Vogel Medien Group, Würzburg, is one of the leading international media companies in the specialist publishing and special interest sector. The core of its business is formed by the specialist media activities of Vogel Business Medien in the industry, automotive & mobility, information technology, home entertainment, law/economics/taxes and foreign trade segments. A cross-media, comprehensive portfolio in print and online (including business efficiency portals) is at the heart of the B2B information provider. Media production, address management, direct marketing, sales consulting, a book publishing house and back office services round off the range of services.
Another pillar of the publishing activities is Vogel Burda Holding, a joint venture with Hubert Burda Media Holding in the field of computer media in the special interest segment ("CHIP"). The Vogel Medien Group employs 800 people worldwide. In Germany alone, around 650 employees at the main sites in Würzburg and Munich develop and produce over 50 magazines with a total annual circulation of more than 20 million copies. A total of over 100 titles are published in the international network.
If you have any questions, please contact
Thomas Emmerich
Event Manager
Vogel Industry Media
97064 Würzburg
Phone +49 931 418-2545
Fax +49 931 418-2640
E-mail: thomas_emmerich@vogel-medien.de
www.wwf07.de
