Press release

September 2, 2007

"Automotive industry"

as the "Home of Automotive Competence"

The established "Automobil Industrie", the trade magazine for managers in the automotive industry, has expanded its presence on four levels of information and communication and combined them under the claim "Home of Automotive Competence": The print magazine is strengthening its position as a provider of industry knowledge and management expertise with an extensively expanded online offering, a new event format and a media partnership with the industry community "automotiveK".

This dovetailing of magazine, business web, project worlds and community makes it possible to efficiently bring together manufacturers, suppliers, outfitters and service providers via different channels, topics and motifs. Depending on the communication objective, the modules can be used cross-media!

Magazine

Automobil Industrie" addresses the top echelons of automotive manufacturers, suppliers, equipment suppliers and service providers. The magazine analyzes and interprets developments in the automotive markets as well as along the entire product development process. By combining industry and management know-how, "Automobil Industrie" supports managers in the sector in preparing strategic decisions.

Business Web: www.automobil-industrie.de

The new internet portal offers attractive features on news and industry knowledge from the automotive industry. The motto of the "AI" Business Web is that users should be informed quickly and be able to acquire comprehensive knowledge. The focus of the new website is on daily top news from business and technology. The structure according to individual topic channels guarantees a particularly efficient search. Highlights include the research tools of the OEM Partners database, the Market Database with global facts and the Car Database with international model classification.

Community

Thanks to the media partnership with the industry community www.automotiveK.com, "Automobil Industrie" masters the combination of communication and information: the members of "automotiveK" are not only better networked in and with the industry, but they also use this platform for specialist excursions. Because "automotive players only" always applies.
Experts use numerous services via their personalized access: Discussion groups on current industry topics and, last but not least, an industry-focused job market. In the knowledge area, expert-generated content addresses fundamental questions. The multimedia approach provides information in all modern media formats (text, image, video) and presents it in German, English and Chinese.

Project worlds

The "Project Worlds" pillar is firmly anchored in reality. The flagship of this is the "Würzburg Automotive Summit", which "Automobil Industrie" presented together with the "Network of Automotive Excellence" (NoAE) for the first time in June this year and which will take place annually in future. The fresh event format follows the motto "inspire, discuss, generate" and has already made a precision landing at its debut. The accompanying innovation competition offers both established companies and start-ups the opportunity to establish a direct line to the major players in the automotive industry - in line with the guiding principle of the event series "from ideas to projects".

The hot spot at the IAA

You can experience the full power of the "automotive industry" at the IAA:
Passage Hall 5.1/6.1 D03
More information:
http://www.automobil-industrie.de/IAA

Your contact person

Gunther Schunk

Corporate Communications
Vogel Communications Group GmbH & Co. KG

Phone: 0931 418-2245
E-mail: info@vogel.de

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