Würzburg, May 2008

Webcasts and white papers - both formats are the knowledge brokers of the future: moving images on the Internet and in-depth summaries of special topics. But what exactly is behind these two new information options? How can you use them and what do you need to bear in mind? What is educational marketing? Two new websites provide information, definitions, examples, checklists and basic rules, because the demand for these new formats is growing tremendously:

www.whitepaper.de andwww.webcast.de

Moving images on the Internet are booming. Specialist media in particular are increasingly using this method of conveying information as an added value that the Internet offers in contrast to print. Advertising companies enjoy increased attention through webcasts. And users are taking advantage of the attractive, up-to-date and fast source of knowledge. Lead generation brings both interests together.
Whitepapers are still little used in many industries. However, they are becoming an important element in the marketing mix for companies to bring their topics closer to the users of specialist media. Whitepapers are aimed at specific target groups and are thematically very focused on those who are interested in them.
The value of webcasts? Here's an example: you can explain in a text how to tie a tie knot. But you can also show this more quickly and effectively in a movie. In this case, moving images are the best way to convey information. This applies all the more to the complex content that specialist media convey.
Both media formats are excellent cross-media additions that make knowledge transfer successful.

If you have any questions, please contact:
Wolfram A. Zabel
Operations Manager Whitepaper
Vogel Business Media
97064 Würzburg
Phone +49 931 418-25 99
E-mail: wolfram_zabel@vogel-medien.de