maschinenmarkt.de, the industry portal from Vogel Business Media, Würzburg, is cooperating with Deutsche Messe Interactive, a subsidiary of Deutsche Messe AG. The aim is to bring exhibitors together with potential customers via the Internet. "With 1 million page impressions and 300,000 monthly visitors, maschinenmarkt.de is the leading industry portal in Germany," emphasizes Ken Fouhy, publisher of Maschinenmarkt: "In terms of advertising and user target groups, we have a high degree of correspondence with the target group and customers of Hannover Messe. This cooperation thus offers clear advantages for users and advertising customers."



In future, the profiles of HANNOVER MESSE exhibitors will not only appear in the exhibitor directory on hannovermesse.de, but also automatically on the high-reach industry portal maschinenmarkt.de. The exhibitor profiles will be checked daily for thematic matches with the editorial online reporting. If relevant, the company is listed prominently on the article page as a solution provider on the topic and linked to the respective exhibitor profile on hannovermesse.de. Readers can then find out more about the company and its products and contact it directly.



HANNOVER MESSE exhibitors can book the "Business Company Entry" on maschinenmarkt.de at a special trade fair price of 700 euros - instead of the regular 945 euros. This not only gives the exhibitor profile a particularly prominent position in the editorial context of maschinenmarkt.de, it also appears in the company database of the Vogel B2B online network. Individual direct marketing campaigns for exhibitorsThe qualified visitor database of Deutsche Messe AG serves as the contact basis for direct marketing campaigns. This can be used to select the target group relevant to the exhibitor according to industry or product interests. This allows companies to provide targeted information about their company's offers or news - for example via online newsletters or webcasts. The content is prepared in cooperation with Vogel Business Media in a target group-oriented and high-quality manner in order to increase the efficiency of direct marketing campaigns.



"DMI will use an innovative approach to support exhibitors at trade fairs throughout the year in tapping new business potential on the Internet," explains Dr. Michael Breyer, DMI Managing Director. "Through our cooperation with Vogel Business Media, one of the leading industry specialist publishers, we offer our exhibitors specialist online marketing services. They benefit from DMI's high level of online expertise and the industry know-how of our partner. "For example, company profiles will appear in the editorial section of maschinenmarkt.de in time for HANNOVER MESSE 2010. In addition, HANNOVER MESSE exhibitors can now book the "Maschinenmarkt Business Company Entry" at a special trade fair price as well as individual direct marketing campaigns with DMI.



About MM Maschinenmarkt: With a circulation of 44,500 copies, the weekly industrial magazine published in Germany provides business news, industry news, management topics and practical technical information for decision-makers in management, production, automation and design throughout the manufacturing industry. MM is published internationally in Switzerland, Austria, Poland, the Czech Republic, Hungary, Ukraine, Thailand, Korea and China with a total annual circulation of more than 6 million copies. The specialist portal www.maschinenmarkt.de is aimed primarily at managers and specialists in the core sectors of the manufacturing industry. Professional users can find solutions for their daily tasks in seven topic channels. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg.



About Deutsche Messe Interactive (DMI): Deutsche Messe Interactive GmbH (DMI) was founded at the end of 2009 as a joint venture between Deutsche Messe AG and the Berlin-based investment company Catagonia Ltd. DMI aims to expand Deutsche Messe AG's service portfolio to include additional online offerings that will enable exhibitors to generate new business or make contact with qualified prospects all year round.