ngn has won "Hamburg Messe und Congress GmbH" as a new customer with its video offering. For the first time, ngn will be active for "Hamburg Messe und Congress GmbH" at the SMM ("Shipbuilding, Machinery & Marine Technology international trade fair", from 04. - 07. 09. 2012). With its video team, ngn will be on site, filming 200 exhibitors and producing exhibitor stories of approx. 60 seconds each. These will then be made available on a central video platform within the trade fair website, some of the videos even during the trade fair.



With its video service, ngn is responding to the high relevance of moving image content and the strong need for trade fair follow-up on the part of trade fair visitors. The result is an attractive business model: exhibitors receive additional presence in the trade fair environment, trade fair organizers generate additional advertising revenue and trade fair visitors can find out more about the trade fair's video platform in an entertaining way.



After several years of fruitful cooperation, ngn - new generation network Gmbh is now a wholly owned subsidiary of Vogel Business Media. Managing Directors Christoph Krüger and Matthias Bauer welcome this development and the trust placed in them. "We are very pleased about the new opportunities that ngn is gaining as a result. The trade fair industry and the trade media market are developing in parallel in many respects, resulting in a wide range of potential synergies," explains Matthias Bauer, an employee of the Vogel Future Group until the end of 2011 and Managing Director of ngn since the beginning of the year.



Vogel Business Media is one of Germany's leading specialist media companies and has been offering profitable lead generation models such as whitepapers, webcasts and webinars since 2006. This expertise provides a promising basis for ngn's services: as a specialist for B2B portals and their marketing, ngn will also increasingly focus on the development of lead generation models in the future. "The marketing interests of the trade fair industry and the trade media market are in part very similar, so that lead generation models from the trade journalism sector can be optimally adapted for the trade fair industry. Vogel's many years of experience and journalistic resources enable us to enter this field at a very high level and expand it to meet the special requirements of our customers," emphasizes Bauer.



Background information ngn GmbH

ngn - new generation network GmbH is a wholly owned subsidiary of Vogel Business Media, Würzburg. With its headquarters in Berlin and branches in Portland/USA and Nuremberg, ngn has been operating and monetizing directories in online, print and social media for over fourteen years. Its clients are leading trade fair organizers, publishers and associations worldwide. As an expert in the fields of media sales, content production and digital solutions and services, ngn implements organic growth strategies to secure the future of its international clients.

Further information is also available at: www.ngn-global.com



Contact:

ngn - new generation network gmbh

Corporate Communications

Romina Pankoke

Leipziger Strasse 126, 10117 Berlin

Phone +49 30 890 481 185

E-mail romina.pankoke@ngn-global.com