The Vogel Communications Group (VCG) is launching a new corporate campaign at the start of the year. Under the title "Home Base B2B – Where good communication is at home," the group of companies is sending a clear message: B2B communication can and should be bold!
The campaign is aimed at all stakeholders in the group: both the 110 media brands in the trade media business and the nine communications agencies throughout the German-speaking region. It is running immediately across all of the company's own channels as well as on social media, in the media industry, and in other external communications.
Internally, too, the aim is to sharpen the overall brand awareness of the entire group of companies. The group has recently achieved significant growth through acquisitions, new products, and target group expansions. The campaign reinforces its contemporary self-image as a provider of high-quality specialist information and a service provider for leading specialist communication solutions.
"Home Base B2B is the home for successful communication—both nationally and internationally. With its clear statements, the campaign stands for both our strong trade media and our growing agency and event business. This harmony is particularly important to me, as it represents the essential USP of our group," explains Matthias Bauer, CEO of VCG: "With these messages, we make the powerful collaboration within the Vogel Communications Group visible to our target groups and translate expertise, services, and visibility into measurable business."
Moritz Ollmert, Brand Manager at VCG, comments on the launch: "Home Base B2B is the logical decision for this moment. B2B is less conservative than often assumed and needs attitude. The campaign represents a break in terms of visuals, but in terms of content, it stands 100% for Vogel: trust in performance and values. We are the safe haven. Those who don't take a chance now will fall behind."
With 920 employees and a turnover of around €120 million, Vogel Communications Group (VCG) is a leading provider of B2B communications and specialist information. The international group of companies has 11 locations in German-speaking countries and also operates worldwide with licensed partners, focusing on China. VCG offers a group-owned agency network of nine communications agencies and service companies. It is anchored in the five economic sectors of automotive, industry, information technology, law/business/taxation, and B2B communications/marketing with around 110 specialist media outlets. VCG offers 250+ services, 100+ digital platforms and communities, and 300+ business events per year for professional and successful corporate communications, as well as access to target groups in around 25 industries.
We make our customers more successful through communication - nationally and internationally!
